Coverage changes
A topic rising above the brand's own average, with the outlet or network that moves it.
Marketing
Public conversation about the brand
nudu Vision reads media and social networks about the brand and its campaigns, measures each change against the brand's own average and recommends where to respond and where to add spend, with the post that supports it.
Responses expected within the day
A complaint posted on a social network is read next to the brand's reply, or next to its absence. The weekly report arrives after the conversation has already moved to another topic.
Applications in marketing and communication
Configured for each operation.
Campaigns in flight
The reaction to each piece by channel, with the posts that explain it.
Replies on social media
Mentions that call for a reply, ranked by reach and linked to the original post.
Other brands in the category
What is said about each competitor, measured against its own average.
Illustrative example
A complaint growing on one network
- 01
Signal
Mentions of a product on TikTok reach three times their average in one afternoon.
- 02
Context
The increase sits in a complaint about a packaging change.
- 03
Recommendation
nudu Vision proposes replying on that network and pausing the product's spend until the topic is clarified.
- 04
Decision
The marketing team decides. The evidence stays linked to the case.
Connected sources and systems
Through APIs, webhooks, email and public sources. Access to internal systems starts as read only.
Networks and media · Vision
- X
- TikTok
- YouTube
- Threads
- Google News
- News sites
- Public records
- Markets
Management
- SAP
- Oracle
- Dynamics
- NetSuite
- Odoo
- WMS
- OMS
- CRM
Communication
- WhatsApp Business
- Gmail
- Outlook
- Calls
- SMS
- Slack
- Teams
Files and calendars
- Excel
- Google Sheets
- Drive
- SharePoint
- Calendar
Projects
- GitHub
- Discord
- Task boards
- REST
Any system with a REST API or a scheduled export can also be connected.
Implementation
From the consultation to production
For Brain, the production week depends on the workflows in the initial scope. Vision starts with the entities and sources set in the consultation.
- 01Mapping
- 02Connection
- 03Shadow mode
- 04Production
- 1 workflow
- Week 7
- 3 workflows
- Week 10
- 6 workflows
- Week 16
What the pilot measures
Compared with each entity’s own baseline.
- Time from a coverage change to its detection
- Mentions calling for a reply that go unanswered
- Recommendations accepted by the marketing team
- Topics detected before the weekly report
Industry references
An initial scope for marketing
The consultation defines which entities and which sources are read first.